Back in August last year, I received an email from the Rowan mailing list asking for people to apply to become Rowan Ambassadors:
Become a Rowanette (Rowanet for the boys!)
Rowan is looking for 20 Rowan ambassadors around the world to champion the luxury knitting brand. Are you passionate about Rowan? Do you want to be part of the team? Do you want to be one of the first to see and feel Rowan’s new yarns?
What is a Rowanette (Rowanet)?
- Someone who is truly passionate about knitting with Rowan
- Someone who is articulate and is social media savvy
- Someone who is very creative
- Someone who is loyal
- Someone who has some spare time to dedicate to Rowan
If you can prove you are one of Rowan’s biggest fans, and would like to become a Rowanette (Rowanet); then let us know! We’re looking for someone who can help support the Rowan brand by reviewing yarns and publications, and participating on our Facebook page. In return for your time and creativity, you would have enhanced privileges above other Row@n members.
What Rowan can offer you:
- A yarn pack and colour card sent to you for each season’s launch
- Access to the Brand Manager to give your direct feedback – via specific email address
- Invitations to online meetings and discussions
- An invitation to visit the Rowan Mill
- Yarn to knit your own garment
- Early preview of collections
Anyone interested in participating was invited to send in 100 words as to why they would make a great Rowan Ambassador. I figured it was worth a shot, so I put a blurb together and sent it off.
In November I received an email thanking me for my application which was under consideration and that the Ambassadors would be chosen by the end of November. November came and went, as did December, then in mid-January I received a very exciting email:
After sifting through the thousands of applications to become a Rowan Ambassador, we are delighted to announce that you have made it to our shortlist of 30 candidates. You should be extremely proud of your application, as the standard was very high.
We have one final stage before you become a Rowan Ambassador.
As mentioned in the first email, we’re looking for someone who can support the Rowan brand by reviewing yarns and publications, and participating on our Facebook page. In return for your time and creativity, you would have enhanced privileges above other Row@n members.
In the final stage we will be assessing your social media skills. We need you to supply links to any social media you have set up such as Facebook, Twitter, Pinterest, Youtube, Blogs, Instagram, Website etc.
Wow, I’d been shortlisted! And there was a 2/3 chance I’d make the cut! I got my online credentials together, as requested, and sent them off.
Another 2 months passed, by which point I’d pretty much lost hope of being chosen, when the magical reply arrived in my inbox:
We are delighted to announce that you have been selected as a Rowan Ambassador.
You are clearly passionate about Rowan, and have the social media prowess we’re looking for. We can’t wait to get you started! We plan to send you our latest season goodie pack in the next few weeks. Along with a few instructions on how to get started.
Little old me really did get chosen! I still can’t really believe it, I’m just so grateful and excited in equal parts! I can’t wait to see what goodies we get and have the chance to share the Rowan love even more than I usually do.